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Guide to creating banners for Adverticum AdServer
Szerző: Adverticum Zrt. on 2013 January 28. 16:04

Table of contents


 

Important information

  • Creative developer access to Adverticum AdServer
    Creative developers can demand access for the system where they can create banners and test their appearance served by the Adverticum. This administration interface is a simple version of the AdServer where the invocation code helps to test the banner in a test-environment. Within the test-cases the available options are found: banner upload wizard, created banner and invocation code. More information about the test-admin interface and its usage are available here.  
    If you are interested in this solution, please write at support@adverticum.com e-mail address.  
  • Modifiying/creating creatives
    The Adverticum Support Team does not modify or create creatives. If there is a need for this kind of service, our web  developer  business  unit  provides  service  of creating/correcting  creatives  based  on  order  for  15  000 HUF +vat/hour fee. Please, contact them on this e-mail address: display@adverticum.com with the details.
  • Matching to specification
    It is possible to chain together our AdServer with another adservers. The campaign manager should read in our Knowledgebase about how to measure adviews and click-throughs with both adservers. The chaining can be set on the administration page, so the creative’s creation process for the AdServer is not affecting the other adserver’s measure capability.
  • The size of the ads
    The size of creatives cannot be more than 300 KB.  The system allows to upload bigger files but the serving of these costs extra fee. 
  • Compression
    It’s important that the system cannot check creatives with LMZA compression, hence Deflate compression option should be used instead of LMZA publishing the creative!
    Please forward your questions about banner creation to the Adverticum Support Team available on this e-mail address: support@adverticum.com.
    You can read more about the settings of Adverticum AdServer's banners in our Knowledgebase. (On this page only Adverticum AdServer users, campaign managers are able to login to view our articles.)




Development information

HTML/XHTML/HTML5 kreatívok 

In this guide we collected all the AdServer specific restricions and possibilities of HTML/XHTML creatives, often just refered as HTML5 - although not always really HTML5, to help developers.

This guide contains informations that is important for upload process of the HTML creatives to the AdServer, which is relevant to the person managing the campaign, but if the creatives are done per specification, it can largely ease the management of the campaign. 

This documentation is true for banners invoked through Adverticum AdServer tags - called GoAdverticum3, refered as goa3 - and that the tags are embedded along the goa3 documentation into the publisher's site, where the ad should display.

HTML or Markup banner? What is it all about, and what's the difference in Adverticum's AdServer?

Markup banneres are almost like normal HTML banners, but as being XHTML, XML also, it has more restrictions, but provide wider possibilities. From a technical perspective the relevant distinction is that Markup banners are displayed as part of the suite, and not in an iFrame like regular HTML banners do. Markup banners can utilize the site-s own CSS, and also provide the option for various custom animation, and transition effects, witout the use of display modules. 

1. Our html/xhtml/html5 banner creation guide is available here.

2. Attention! Creatives converted with Swiffy, or created with Adobe Edge or Google Web Developer should be modified and uploaded in a different way! More about that: http://dev.adverticum.com/conversion-eng:start

 


 

About banners developed for easyHTML template

The easyHTML template is such a tool in the Adverticum AdServer that helps converting and managing the HTML/HTML5 banners. This holds benefits for both the development and management of the creative. We provide the easyHTML solution as a Markup template - there is no extra fee of the usage.

Our technical documentation about easyHTML template is available here.

Advantages of easyHTML template:

  • more transparent banner-creation process
  • there is no need to do extra changes in the code-structure
  • lower risk of mistakes
  • easier creative-management (open/close-detection)
  • relative URLs are allowed (in case of HTML, CSS or Javascript codes, as well)

The purpose of this new method of serving HTML banners is to ease the management of the of the more and more widely used HTML creatives - superseding Flash banners - for both the developers and campaign managers. This is achieved in the form of an Markup template which is provided free of charge.

In the perspect of development, the necessary modifications are less, so less to do after the creative is finished. Some notes on the advantages versus regular HTML banners.

  • No need to restructure the banner, if it already works by opening the creative in a browser, so no need to strip <head> or <body> tags.
  • No more encodeing issues sometimes faced with regular HTML banners, rooted in some technical specifics.
  • Simplified interface for display usage available, mainly in regards of Sidekick and Slider displays.
  • Handling open start requests are possible unlike with HTML banners.
  • Usage of relative URLs is made possible, no need to replace resource links with AdServer variables.
  • All necessary data and functions are provided through a single object, no need for AdServer variables.
  • Rich media creatives and multi CT banners are also supported.

All files should be uploaded into the AdServer to be able to run the banner.  In the administration interface the "easy HTML Banner" markup template will be able to manage the HTML files.  

About the upload process you can read more in our easyHTML template document.

 


 

Flash creatives (.swf)

Detailed documentation about Flash creative development here

 


 

Mobile creatives 

Detailed documentation about HTML/XHTML/HTML5 creation guide is available at the following link: http://dev.adverticum.com/creatives:html-en

Other important information:

 


Display types and requirements

The appearance settings available on the administration interface helps the creative makers because they need to adjust less things in the creatives. On this interface you can set the display’s behaviour and try out how the modifications affect the final appearance. http://display.adverticum.net

If there is a need for a unique display for one occasion, there is an opportunity to create and upload an own display. More information about that: Display Development

 Attention: The available display templates of Adverticum AdServer are only supported in those browsers that are used by more than 5% of the users.

Layer

The ad appears as a layer above the website. This display can be applied with image, flash or HTML creative. 

The parameters that can be set on the administration page: http://display.adverticum.net/display/layer/

Important!

  • The click handling should be managed according to the given creative documentation by all bannertype. 
  • The creative cannot contain variables that apply user tracking to set appearance frequency.
  • It is forbidden to define automatic closing time in the creative.
  • The size of the creative cannot be more than 300 kB.

The parameters that can be set on the administration page: http://display.adverticum.net/display/layer/

  • the creative does not need to have a closing button, because closing buttons and texts are optional to set
  • creative with closing function could be also used
  • title bar text and unique CSS style could be also set
  • it could be set when the banner should appear after page download, when it should close and frequency is also an available option
  • the banner’s position could relate to a specific object or a point on the page (or another creative)
  • closing function of the creative could be given between the parameters

There is a more detailed documentation for campaign managers in this link: 
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/217/18/layer-display-only-goa3

 


 

2.) Interstitial/Full Page Layer

After opening the website the ad appears as a layer above the website, the display can be applied with image, flash or HTML creative.
Interstitial appears before the website, but every banner can be named interstitial which are interrupting the downloading process and turning up between two sites. Interstitial display type can be used by Flash, HTML and Markup banners, too. Our demo banner is found: http://demo.adverticum.net/layer/interstitial/

Important!

  • The click handling should be managed according to the given creative documentation by all bannertype. 
  • The creative cannot contain variables that apply user tracking to set appearance frequency.
  • It is forbidden to define automatic closing time in the creative.
  • The size of the creative cannot be more than 300 kB.
  • The loading of the banner starts after the website has loaded.

The parameters that can be set on the administration page: http://display.adverticum.net/display/interstitial/

  • the creative does not need to have a closing button, because closing buttons and texts are optional to set
  • title bar text and unique CSS style could be also set
  • the ad’s title and the next link for moving on to the website could be positioned in different ways
  • frequency and closing time could be set
  • background colour and its opacity could be set
  • creative with closing function could be also used
  • with a checkbox you can set that after the Interstitial disappeared (by closing with the Next button or by closing itself after the given time) the browser should jump back to the top of the site, if the visitor has scrolled down while the ad was seen

There is a more detailed documentation for campaign managers in this link: 
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/218/18/interstitial-display


 

3. Filmstrip

Embedded banner and its height is higher that the zone’s height, so the whole banner can be viewed when scrolling, because the filmstrip has frames. The display can be applied with image, HTML and Markup creatives. Our demo banner is found here: 
http://demo.adverticum.net/en/embedded/filmstrip/ 

IMPORTANT:

  • This template could not be applied with a Flash creative.
  • The size of the creative cannot be more than 300 kB
  • The creative’s width could not exceed the zone’s width in which the banner will run

The parameters that can be set on the administration page: http://display.adverticum.net/display/filmstrip/

  • in case of an interval sized zone there are parameters setting the dimensions of the zone that will be viewable
  • it can be set which part of the banner should be seen when the banner is displayed (measured in pixels from the top of the banner)

There is a more detailed documentation for campaign managers in this link: 
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/219/17/filmstrip-display


 

4.) Floating skyscraper

This banner is moving when scrolling so it remains in the field of vision. The display can be applied with image, flash,HTML or Markup creative. Our demo banner is found here: http://demo.adverticum.com/en/scroll/skyscraper/

Important!

  • The click handling should be managed according to the given creative documentation by all bannertype. 
  • The creative cannot contain variables that apply user tracking to set appearance frequency.
  • It is forbidden to define automatic closing time in the creative.
  • The size of the creative cannot be more than 300 kB.

The parameters that can be set on the administration page: http://display.adverticum.net/display/skyscraper/

  • the creative does not need to have a closing button, because closing buttons and texts are optional to set
  • the banner’s position could relate to a defined element (the relative distance could be also set) http://docs.jquery.com/Selectors
  • optional to set a vertical range in which the banner could move
  • the dynamics of the banner’s moving could be set, the smaller the number, the faster the floating will be. If the value is 0, the animation sets the elements according to the last state http://docs.jquery.com/Effects/animate
  • frequency could be set

There is a more detailed documentation for campaign managers in this link: 
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/220/17/floating-skyscraper-display


 

5.) Sticky

The Sticky banner appears either side of the browser window and it remains in fixed position when scrolling the window. It is different from the floating skyscraper banner because it is not following the speed of the scrolling, not floating on the page. Its position is kept inside the window. This display can be applied with image, flash or HTML creative. Our demo banner is found here: http://demo.adverticum.net/en/scroll/sticky/

Important!

  • The click handling should be managed according to the given creative documentation by all bannertype.
  • That kind of creative cannot be used that contains closing function because it could not be applied with this template
  • The creative cannot contain variables that apply user tracking to set appearance frequency
  • The size of the creative cannot be more than 300 kB
  • It is forbidden to define automatic closing time in the creative

The parameters that can be set on the administration page: http://display.adverticum.net/display/sticky/

  • you can select which side of the browser window should the banner stick to and padding could be also set
  • the banner could disappear after a given time
  • closing buttons and texts are optional to set
  • frequency could be set

There is a more detailed documentation for campaign managers in this link: 
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/221/17/sticky-display


 

6.) Scroll

The Scroll banner combines the features of embedded and floating banners. When opening the site it appears as embedded, but behaves as a floating banner when scrolling, so it stays in the field of vision. An additional advantage of it is that after closing the ad it is going back to its place, to the embedded zone. The display can be applied with image, flash or HTML creative. Our demo banner is found here: 
http://demo.adverticum.net/en/scroll/scroll/

Important!

  • The click handling should be managed according to the given creative documentation by all bannertype.
  • The creative cannot contain variables that apply user tracking to set appearance frequency
  • The size of the creative cannot be more than 300 kB
  • That kind of creative cannot be used that contains closing function because it could not be applied with this template
  • It is forbidden to define automatic closing time in the creative

The parameters that can be set on the administration page: http://display.adverticum.net/display/scroll/

  • closing buttons and texts are optional to set
  • the dynamics of the banner’s moving could be set, the smaller the number, the faster the floating will be. If the value is 0, the animation sets the elements according to the last state http://docs.jquery.com/Effects/animate
  • frequency could be set
  • it could be set that the banner while floating could keep a fix distance from the browser window

There is a more detailed documentation for campaign managers in this link:
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/222/17/scroll-display


 

7.) Corner peel

This type of ad appears on a corner of the website as a rolled-down earmark and it opens if the user clicks or move the cursor there. The display can be applied with image, flash, HTML or Markup creative. Our demo banner is found here: http://demo.adverticum.net/en/layer/peeloff/

Important!

  • The click handling should be managed according to the given creative documentation by all bannertype.
  • The size of the creative cannot be more than 300 kB.
  • The creative cannot contain variables that apply user tracking to set appearance frequency.
  • If the peel is implemented in a Flash, the names of opening and closing JavaScript functions should be forwarded to the person editing it in AdServer.
  • In case of HTML creative CT URL has to be given necessarily on the admin interface.
  • It is forbidden to define automatic closing time in the creative.
  • The Peel image that substitutes the display’s default graphic always has to be triangular shaped (this image can be uploaded only from an external URL).

The parameters that can be set on the administration page: http://display.adverticum.net/display/peeloff/

  • peel behaviour is implemented in the display, there’s no need to solve it in the creative’s animation
  • opening and closing time could be set in seconds
  • you can set a frequency for how often the banner should appear in open state
  • if the creative is transparent a background colour is optional to set
  • it could be set that the banner only opens and closes if the visitor clicks on it (of course it should be implemented in the creative too)
  • an image could be uploaded to be displayed on the little earmark
  • creative with opening and closing functions could also be used

Here is a more detailed documentation for campaign managers in this link: 
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/223/17/corner-peel-display


 

8.) Multi expand

This is the expanding banner, the size and dimensions of this type can be changed by hovering, clicking. The display can be applied with image, flash, HTML or Markup creative. Our demo banner is found here: http://demo.adverticum.net/en/expand

An example for the Markup or HTML solution: http://demo.adverticum.net/en/iab_rising_stars/pushdown/

Important!

  • The click handling should be managed according to the given creative documentation by all bannertype.
  • The creative cannot contain variables that apply user tracking to set appearance frequency.
  • The size of the creative cannot be more than 300 kB.
  • The time of the expansion, the base and the expanded sizes always has to be given on the admin interface.
  • The flash creative always has to contain the needed opening and closing functions (openFUNCTION, closeFUNCTION).
  • If the Open first time checkbox option is checked, then this function has to be handled in the flash creative by the openNow variable. Its value could be true or false (string type)!
  • Is is important to pay attention in which direction and how the creative should open and accordingly has to be created.
  • With this solution the push banners are possible to create that appear in small size and if the creative is loaded, then at the hovering with the cursor it expands. The viewable part of the banner expands to reach the set size in AdServer and after the given time it closes itself. It is recommended to forbid animations in Flash because of the expanding and collapsing process implemented in the display.

 The parameters that can be set on the administration page: http://display.adverticum.net/display/multiexpand/

  • it could be set from which point of the corner the expanding should start and in which direction
  • it could be set how many times the banner should appear in open state, when its dimensions are expanded
  • while the banner’s expanding you can set how the page is affected by that
  • it could be set that the expanding banner moves the website’s content or covers it
  • it could be set after how much time the banner should collapse to the original size if action has not been done
  • the time of expanding and collapsing could be set
  • there is a checkbox that sets that the base sized banner will be expanding proportionally until the extended size or it will show only a part of the creative, the whole content of it will be seen after expanding

Here is a more detailed documentation for campaign managers in this link: 
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/224/17/multi-expand-display


 

9.) Sidekick

Sidekick banner initiates as an embedded banner that pushes the content sideways and shows another embedded banner (usually with bigger dimensions) that runs in another zone. The embedded creative gets activated to open with a click on a given part of the banner (i.e. the other zone appears after clicking). The display can be applied with image, flash, HTML or Markup creative. Our demo banner is found here: http://demo.adverticum.net/en/extrem/sidekick/

Important!

  • The click handling should be managed according to the given creative documentation by all bannertype.
  • The creative cannot contain variables that apply user tracking to set appearance frequency.
  • The size of the creative cannot be more than 300 kB.
  • The flash creative does not need to contain an opening/closing function necessarily (could be replaced with icons).
  • The opening and the bigger embedded (running in another zone) creative have to be created and uploaded separately.
  • It is forbidden to define automatic closing time in the creative.


Sometimes  it  is  hard  to  handle  the  bigger  creative’s  closing  function,  we  suggest  that  the closing function’s name should be hardcoded in the flash, it should not be an external parameter. This way the "closeFUNCTION" JavaScript function should be called. In case of HTML banner it is suggested to follow these steps: http://dev.adverticum.com/creatives:html-en#html_banner

The parameters that can be set on the administration page: http://display.adverticum.net/display/sidekick/

  • the creatives do not need to be synchronised, the template operates the communication between them
  • the creative does not need to have a closing button, because closing buttons and texts are optional to set
  • the time of pushing the page could be set
  • the time of showing the open state (when both creatives appear) when the page is downloaded and its frequency could be set
  • it could be set after how much time the second part of the banner should disappear
  • if the second creative is flash, closing buttons and texts are optional to set
  • frequency could be set
  • distance could be set between the opening banner and the second banner that pushes the side away

Here is a more detailed documentation for campaign managers in this link: 
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/225/17/sidekick-display


 

10.) Slider

At first a flash ad sticks to the browser window, then it pulls in an advertising site. It gets activated when clicking on a part (button) of the banner. The page will be slid aside due to the display given place for a full-screen sized ad which is running in an other zone. The display can be applied with image, flash, HTML or Markup creative. Our demo banner is found here: http://demo.adverticum.net/en/extrem/slider/

Important!

  • The click handling should be managed according to the given creative documentation by all bannertype.
  • The creative cannot contain variables that apply user tracking to set appearance frequency.
  • The size of the creative cannot be more than 300 kB.
  • The flash creative (the first creative) always has to contain the needed opening and closing functions (openFUNCTION, closeFUNCTION).
  • The slider and the bigger embedded (running in another zone) creative have to be created and uploaded separately.
  • It is forbidden to define automatic closing time in the creative.

The parameters that can be set on the administration page: http://display.adverticum.net/display/slider/

  • it could be set that which side of the browser window should the Flash banner stick to, and padding is optional to set
  • CSS style could be set (e.g. border or background)
  • the banners do not need to be synchronised, the template operates the communication between them
  • it could be set how much time it takes as the first banner slides the page aside
  • the time of showing the open state (when the page is slid aside after the page is downloaded) and its frequency could be set
  • it could be set after how much time the full-screen sized ad should disappear
  • for both creatives it is optional to set closing buttons and texts
  • frequency could be set

Here is a more detailed documentation for campaign managers in this link: 
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/226/17/slider-display


 

11.) Billboard

This is an embedded display which can be closed and reopened, it is great and noticeable. When the ad is closed, only an opening button is seen and the content of the page fills the ad space in. The display can be applied with image, flash, HTML or Markup creative. Our demo banner is found here: 
http://demo.adverticum.net/en/iab_rising_stars/billboard/

Important!

  • The click handling should be managed according to the given creative documentation by all bannertype.
  • The creative cannot contain variables that apply user tracking to set appearance frequency.
  • The size of the creative cannot be more than 300 kB.
  • The right size of button background and the embedded creative are only needed to display this kind of ad.
  • The display operates the opening of the creative.
  • The opening button background image is always called from an external URL by AdServer.
  • It is forbidden to define automatic closing time in the creative.

The parameters that can be set on the administration page: http://display.adverticum.net/display/billboard/

  • Creative does not need to contain closing function, because the button and text (CSS) could be given/set by the template
  • Open type and CSS could be set
    • Vertical: opening button with optional text and size of 62x88 background image
    • Horizontal: opening button with optional text and size of 196x31 background image
    • Banner width: opening button with optional text and a background image of max. 31 pixels high and its width could be the same as the banner's.
    • Zone width: opening button with optional text and a background image of max. 31 pixels high and its width could be the same as the zone's. If using this setting, the zone's fix width should be defined in the page's source.
    • Simple: opening button and optional text
  • frequency could be set
  • it could be set if the banner should appear in open state, and if yes, then how many times

Here is a more detailed documentation for campaign managers in this link: 
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/227/17/billboard-display


 

12.) Swimmer

This display is called Swimmer due to the moving/floating manner of it. The users see a banner that "swims" into their field of vision when scrolling and it can be closed by a button. The Swimmer banner combines the advantages of the Scroll and the Layer banner, scrolling and content covering appearance are its features.  The display can be applied with image, flash, HTML or Markup creative. Our demo banner is found here: http://demo.adverticum.net/en/scroll/swimmer/

Important!

  • The click handling should be managed according to the given creative documentation by all bannertype.
  • The creative cannot contain variables that apply user tracking to set appearance frequency.
  • The size of the creative cannot be more than 300 kB.
  • It is forbidden to define automatic closing time in the creative.

The parameters that can be set on the administration page: http://display.adverticum.net/display/swimmer/

  • you can set from which corner should the banner appear, and a trigger height that sets the height of scrolling and if that is reached, the swimmer will start its moving
  • you can set a position where the banner will stop its moving
  • you can set if the banner should stick to its spot on the screen or its spot on the page
  • the creative does not need to contain closing function, because the button and text (CSS) could be given/set by the template
  • the time of the banner's swimming could be set and the transition's easing (linear or swing)

Here is a more detailed documentation for campaign managers in this link: 
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/228/17/swimmer-display


 

13.) Preroll/postroll

Ads can be put into video content with this solution. The banner can be displayed before the video starts (pre-roll), after the video ends (post-roll) or during playing the video (mid-roll). The appearance could be set during playing or when the video is stopped. An ad zone should be inserted around the videoplayer and the player should be supperted by AdServer. The display can be applied with image, flash, HTML or Markup creative. Our demo banner is found here: http://demo.adverticum.net/en/extrem/preroll_postroll/

Important!

  • The click handling should be managed according to the given creative documentation by all bannertypes.
  • The creative cannot contain variables that apply user tracking to set appearance frequency.
  • The size of the creative cannot be more than 300 kB.
  • It is forbidden to define automatic closing time in the creative.
  • Flash banner above a video may overburden the visitor's computer, probably on older computers the website might get really slow.
  • The banner's position is measured from the zone's div, not from the video's edge.
  • In some cases some of the parameters become irrelevant (e.g. Stop video cannot be used if the Start time ofbanner is negative, i.e. the banner is seen before the video is played.

The parameters that can be set on the administration page:

  • it can be set when the banner should appear and for how long it should be seen (in seconds or milliseconds)
  • it could be set that if the banner appears, the video should stop
  • the banner could be set to appear at the end of the video
  • horizontal/vertical position could be set measured from the set sides of the browser window
  • background colour and opacity could be set

Supported video players

The following video players are supported for pre-roll/post-roll: Youtube, Vimeo, FlowPlayer. In addition other video players can easily be used with pre-roll/post-roll banners (details below). The first substantial condition of the operation of pre-roll/post-roll banners is to insert an advertising zone around the video player. 

Co-operation with other video players

Beside the above mentioned video players the pre-roll/post-roll solution can be used with other video players also. The following methods have to be supported by the video player so the Adverticum could write a fitting program to the new player:

  • start playing the video (it is recommended to use the playVideo method)
  • stop playing the video (stopVideo)
  • get the current time (getCurrentTime)
  • get the duration of the video (getDuration)
  • Note: the Adverticum AdServer is connected to every video player by the JavaScript API of the video player. When creating the API it is worth to create a similar one to the YouTube API: http://code.google.com/apis/youtube/js_api_reference.html

Important! Adverticum should also insert the video player and match to AdServer. If you would like to more about that write at support@adverticum.com e-mail address.

Here is a more detailed documentation for campaign managers in this link: 
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/232/17/pre-rollpost-roll-display


 

14.) Video Overlay

This template provides unique video appearance where the creative appears as an embedded ad, but if the video content gets activated by clicking on the play button, the same video will be playing in form of a transparent full-screen layer too. You can view Adverticum's demo banner here.

Important!

  • There is a Flash file that is needed for Video Overlay to play the actual video. This is provided by Adverticum at this address: (http://ad.adverticum.net/TVO.swf) for campaign managers. Please, always use this flash file, because the Adverticum support team can only support the testing of Video Overlay banners if they are created with this file.
  • the necessary elements needed to create Video Overlay in AdServer:

1. URL address where the video file in flv format is available (the file itself should not be uploaded, it should be available by an URL address)
2. URL address where the video's starting image is available (the file itself should not be uploaded, it should be available by an URL address)

 

The parameters that can be set on the administration page:

  • the opacity of the layer could be set
  • the CSS style of the video running in layer could be set
  • it could be set how many times the banner should start open (i.e. after the page is downloaded the video starts playing in the embedded player and in the layer, too), frequency could be set for these occasions, and after how much time it should disappear (the full-screen layer disappears without the visitor closing it)
  • the flv file and the starting image should be referred to in flash variables in AdServer (campaign managers will need these, and the variables’ name used in flash)

Here is a more detailed documentation for campaign managers in this link: 
https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/289/17/video-overlay-display


Video Banner (embedded)

By following these steps you can easily set up a video banner (of a .flv, .mp4, h.264, .mov format video) with the help of the provided player by Adverticum, with which you can set easily that the video banner should start with sound or mute, or it should start after the page is downloaded or only after the user started playing it.

Here is a more detailed documentation for campaign managers in this link: https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/585/2/video-banner-letrehozasa-html5-video-markup-sablonnal

 


 

IAB Mobile Rising Stars

The IAB (Interactive Advertising Bureau) has created the Mobile Rising Stars ad units, from which 3 types could be used with our Mobile combo display solution. All 3 types provide similar appearance with the co-operation of two creatives. The first creative is the so-called base creative which appears first when the page is downloaded. It is smaller and it sticks to the screen's top or bottom, and the user can open it to view the second creative which is the so-called full page creative. As its name implies it covers the full page, so the most details could be placed on this inside the mobile ad and this part of the ad takes the visitor to the landing page when it is touched.

The Adhesion banner's base creative gets opened by a touch, and then the full page creative appears. There is a remove button seen on both creatives that makes them disappear when touched. On this site you can read how the Adhesion appearance works and what kind of settings are needed to be done for the use of it.

The Pull banner's base creative gets opened by a vertical swipe or a touch depending on the setting, and then the full page creative appears. You can use 2 different base creatives at this appearance, the first base creative motivates the user to open the ad, while the second base creative is seen together with the full page creative, and it gives the opportunity to get back to the website. The whole ad (all creatives) could be removed when clicking on the remove button that is seen on the base and on the full page creative too.
On this site you can read how the Pull appearance works and what kind of settings are needed to be done for the use of it.

The Slider banner's base creative gets opened by a horizontal swipe (from the right to the left) or a touch depending on the setting, and then the full page creative appears. You can use 2 different base creatives at this appearance, the first base creative motivates the user to open the ad, while the second base creative is seen together with the full page creative, and it gives the opportunity to get back to the website. The whole ad (all creatives) could be removed when clicking on the remove button that is seen on the base and on the full page creative too. 
On this site you can read how the Slider appearance works and what kind of settings are needed to be done for the use of it.

The Full page flex display is the Interstitial's mobile version, that appears before the website. On mobile devices it covers the whole website for some seconds, then disappears. The ad is able to adapt to the device's standing or lying position or the so called portait or landscape position, and in both cases it appears positioned to the center.

Important!This is available only in case of image or markup banners.

Technical details for creating the Full page flex banner:

  1. Creative's dimensions: The ad covers the whole surface of the website in portrait and landscape position if the uploaded creative is larger than the device's screen. For example if the screen is 320x480 large, then based on the bigger number the creative should be 480x480 large, but its 320x320 large center should contain the ad's substantial part because this will be actually seen due to the center positioning.
  2. Banner type: You can create the banners as an image or a markup banner. If you choose Markup banner, the dimensions of it should be equal with the screen's dimensions.
  3. Standalone or secondary appearance: This display could be used by itself or by co-operating with another creative (Adhesion, Pull or Slider banner) that is set with Mobile Combo display. In that case the Full page flex only appears after the other creative was opened and then it could be closed with a closing button (this way the banner won't close itself after the Timeout option's given time). If you would like to combine the two display types, you should remove the selection from the Standalone option's checkbox, then assign this banner to a compatible zone and that zone's ID should be given at the Mobile combo display's settings. More information about Mobile combo display: 
    https://support.adverticum.net/index.php?/Sales/Knowledgebase/Article/View/435/32/mobile-combo-display

 

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