Google AMP and Adverticum AdServer
Szerző: Ágnes Kokas on 2019 March 6. 11:56
(Accelerated Mobile Pages Project)
The AMP Project is an open-source initiative that enables to pre-load web contents to sites, whether there are videos, images or animations contained in them.
For further information please visit this site: https://www.ampproject.org
<amp-ad width=300 height=250
For further information about CustomTargeting in Adverticum AdServer please visit this site: http://dev.adverticum.com/userdbangol:start
Frequently asked questions about implementing AMP using Adverticum AdServer
The options below work:
IMPORTANT! For correct operation, it's imperative for the AdServer to receive the Adverticum UserID. AMP sends this information as an unidentified user but it runs goa3 and builds the zone code in an iframe, so basically goa3 runs and sends the request to the serving system. If there has been goa3 serving on the device and the Adverticum cookies have been placed, then these cookies will also arrive with the request and the AdServer will be able to identify the device. So the M.O.R.E. targeting, frequency settings and other features requiring user identification will only function if this information is available for the AdServer.
The AMP project has its own, so-called AMP-HTML language, that is quite similar to HTML5. Most tags are standardized but there are some that are to be replaced by an AMP-HTML compatible version, like img, video, audio and iframe, and also there are some forbidden, like form, object, frame, base, param, embed.
Whether 3rd party codes are valid in the AMP environment isn't clear because in these cases, it depends on the code loading from an external source.
The easyHTML template is a script in itself not accepted by the AMP Project. You can find further information on the question here: https://validator.ampproject.org/
After loading the banner the goa3 resizes the AMP frame to the size of it.
IMPORTANT! Responsive or expanding banners' frames will receive the size of the banner. If the size of the banner changes after serving, for example, the phone is turned into another position or the banner expands into another size, etc. its frame won't resize, it keeps its previous size. In case the new size of the banner is bigger than the previous one only part of the creative will be visible.
If there is no banner in the zone, the frame will receive a 1x1 pixel size.