Google Chrome Ad Filtering
Szerző: Ágnes Kokas on 2018 February 17. 19:07
On 15 February 2018 Google Chrome has introduced its new built-in ad filtering system designed to block annoying banners on websites. The browser doesn't block all advertisements, only does that on those sites that repeatedly violate previously defined standards. Their goal is to encourage sites using less annoying banners to reach their readers. Ad filtering is enabled both on the desktop and mobile platforms.
These annoying ad formats are defined by Coalition for Better Ads based on a comprehensive research.
More information on these standards are to be found here:
Creating better ad experiences to fulfil requirements for Better Ad Standards:
Google provides the opportunity for publishers to run a test on their sites and to query a report of the ads on it. With the Ad Experience Report API, they can build an application to do so.
Ad Experience Report API:
The result of the test they provide in the form of a report:
Help with using the Ad Experience Report:
Google help forum :